Generally when a Licensee is elected for an audit they want to run for the hills, put their heads in the sand and hope the auditors don’t find them. This does not need to be the case, you can have a seamless audit provided that you comply with the terms and conditions of your Licensee Agreement. [...]
In January 2019 I began my internship at Blue Horizon Licensing. Just like most things in life this experience was not what I expected it to be. When the word intern comes up most people associate it with a young person picking up coffee orders for meetings. However, Merriam Webster defines intern as an advanced student [...]
In the current economic climate of South Africa and frankly the world, the only thing we can be certain of is that the only constant in life, is change. As a Millennial, it is almost unfathomable to think of a time prior to the digital era. We have grown accustomed to consuming massive amounts of data [...]
Licensing has a rich history and modern day licensing dates back to the late 1800, with Theodore Roosevelt to be the first celebrity to have his name licensed in 1902 (loc654). Ever wonder why we call a plush toy a Teddy Bear? Well a candy shop owner’s wife stitched a couple of bear dolls and offered [...]
Once a year we host our annual Mattel Consumer Products Licensing Summit in Johannesburg, Durban and Cape Town. Here we meet with our Licensees and Retailers to offer information on the following year’s plans across our brands. We create a space that encourages innovation, creativity and integration of our brands into their businesses. This is a [...]
Whilst recently travelling, I yet again pondered a subject I have always been passionate about. Our individual design to absorb and retain; how we all learn so differently. What made me think about this once more smilingly, was my time spent on an airplane watching in awe, fellow travelers diligently filling the overhead bins with their [...]
Over the past 18 months I have worked with Influencers, Bloggers, Mommy Bloggers and Celebrities. There have been some challenges and some successes and I have learnt a lot about the space of blogging and influencing. I promise not to bore you with words like ‘engagement’ and ‘Authentic’, but these are the 3 things I have [...]
The world of Licensing has for some time now been an ‘industry in flux’. As one of the most innovative and entrepreneurial business industries in the world, licensing connects owners in entertainment, character art and corporate brand with retailers, licensees and manufacturers Wikipedia describes innovation as the ‘application of better solutions that meet new requirements, unarticulated [...]
Brand licensing in the fashion apparel space can open up additional revenue streams for suppliers and retailers alike and can be very lucrative for all parties involved. Licensing can, however, be quite daunting as well. Below are four tips to follow for a successful licensing partnership: 1. Always aim for longevity Sure, there will always be [...]
With the advances in technology, it seems safe to assume retail will look vastly different in the future. I recently read an article where technological changes are affecting the global retail landscape at an ever-increasing rate. JD.com, a Chinese online retailer, recently launched the first fully automated warehouse, requiring just four employees to manage the workload [...]
