Once a year we host our annual Mattel Consumer Products Licensing Summit in Johannesburg, Durban and Cape Town. Here we meet with our Licensees and Retailers to offer information on the following year’s plans across our brands. We create a space that encourages innovation, creativity and integration of our brands into their businesses. This is a [...]
Whilst recently travelling, I yet again pondered a subject I have always been passionate about. Our individual design to absorb and retain; how we all learn so differently. What made me think about this once more smilingly, was my time spent on an airplane watching in awe, fellow travelers diligently filling the overhead bins with their [...]
Over the past 18 months I have worked with Influencers, Bloggers, Mommy Bloggers and Celebrities. There have been some challenges and some successes and I have learnt a lot about the space of blogging and influencing. I promise not to bore you with words like ‘engagement’ and ‘Authentic’, but these are the 3 things I have [...]
The world of Licensing has for some time now been an ‘industry in flux’. As one of the most innovative and entrepreneurial business industries in the world, licensing connects owners in entertainment, character art and corporate brand with retailers, licensees and manufacturers Wikipedia describes innovation as the ‘application of better solutions that meet new requirements, unarticulated [...]
Brand licensing in the fashion apparel space can open up additional revenue streams for suppliers and retailers alike and can be very lucrative for all parties involved. Licensing can, however, be quite daunting as well. Below are four tips to follow for a successful licensing partnership: 1. Always aim for longevity Sure, there will always be [...]
With the advances in technology, it seems safe to assume retail will look vastly different in the future. I recently read an article where technological changes are affecting the global retail landscape at an ever-increasing rate. JD.com, a Chinese online retailer, recently launched the first fully automated warehouse, requiring just four employees to manage the workload [...]
