As a toy company, Mattel loves to make the things that make kids smile. Behind all of the awesome toys and amazing games is a deep understanding and respect for the power of play, especially when things are in flux for kids. The power to teach, to grow and to laugh – that’s what keeps us connected.

Now, more than ever, taking time to play is not just ok, it’s essential. Our kids need it and so do we. It relaxes and reassures us; it connects us and it’s fun. As we shift to work and play from home, the ability to focus and manage our time is more challenging than ever. That’s why they’re building the Mattel Playroom. A virtual, singular source of play and hope for parents and caregivers. Activities, expert advice, games and content from all of our amazing brands will now be available in one place.

PRINTED ACTIVITIES – Parents, your kids can colour, solve puzzles and play games with their favourite brands with these printable activity sheets.

ONLINE GAMES – Free and ready-to-play web games for your kids. No downloads required.

CRAFTING & DIY PROJECTS – Get crafty with these creative activities and DIY projects for kids and parents alike.

CHARACTER ENTERTAINMENT – Animation, stop-motion, and live-action videos featuring you and your kids favourite characters and brands.

MOBILE APPS – Downloadable apps and games for you and your kids. Available on IOS and Android

TIPS FOR PARENTS & CAREGIVERS – Resources & Community Research, Tips from our Play Experts, Learn How-To