What We Do

BUSINESSInitiation and Effecting of Strategies
Business provides leadership and management that helps facilitate the ongoing business strategies and growth within BHL. The business divisions are made up of Hardlines, Publishing and Softlines which drive opportunities within the retail and product space.
CREATIVEFrom concept to final product
Creative is where we come up with the concepts and direction for new products. We manage the approval process to ensure product is always exciting and on brand.Taking queues from international trends while staying in tune with our local market needs, we bring fresh concepts to the retail space.
MARKETINGSolutions to drive awareness & sales
Marketing formulates plans in alignment with local and global brand strategies to drive awareness and sales. We have insight, knowledge and expertise to guide licensees and retailers on how to best utilize our brands for the benefit of their business.
LEGAL & FINANCEDeals & Contract Administration
Legal and Finance is responsible for deals and contracts, finance alignment, reporting as well as building relationships with key partners.


Michelle Reid
Michelle ReidManaging Director
Lezelle Britz
Lezelle Britz Operations Director
Nico de Wet
Nico de Wet Finance Director
Tina Fouche
Tina Fouche Softlines Manager
Suzanne Blignaut
Suzanne Blignaut Associate Manager: Hardlines & Publishing
Llana Vallabh
Llana VallabhCreative Manager
Leanne Berger
Leanne BergerSenior Designer Softlines
Chantelle Fritz
Chantelle FritzAssociate Manager: Marketing & Communications
Alanna Fincham
Alanna Fincham Coordinator: Marketing & Communications
Lise Palmer
Lise Palmer Legal Administrator
Jacky Van Staden
Jacky Van Staden Bookkeeper
Susan Jeffrey
Susan JeffreyLicensing Administrator