What We Do

BUSINESS
BUSINESSInitiation and Effecting of Strategies
Business provides leadership and management that helps facilitate the ongoing business strategies and growth within BHL. The business divisions are made up of Hardlines, Publishing and Softlines which drive opportunities within the retail and product space.
CREATIVE
CREATIVEFrom concept to final product
Creative is where we come up with the concepts and direction for new products. We manage the approval process to ensure product is always exciting and on brand.Taking queues from international trends while staying in tune with our local market needs, we bring fresh concepts to the retail space.
MARKETING
MARKETINGSolutions to drive awareness & sales
Marketing formulates plans in alignment with local and global brand strategies to drive awareness and sales. We have insight, knowledge and expertise to guide licensees and retailers on how to best utilize our brands for the benefit of their business.
LEGAL & FINANCE
LEGAL & FINANCEDeals & Contract Administration
Legal and Finance is responsible for deals and contracts, finance alignment, reporting as well as building relationships with key partners.

MEET OUR TEAM

Michelle Reid
Michelle ReidCEO
Lezelle Britz
Lezelle Britz Managing Director
Suzanne Blignaut
Suzanne Blignaut Business Manager: Hard Lines & Publishing
Samantha Moss
Samantha MossAssociate Manager: Retail
Alanna Fincham
Alanna Fincham Marketing Coordinator
Nqobile Mdletshe
Nqobile MdletsheDesigner
Jacky Van Staden
Jacky Van Staden Accountant
Susan Jeffrey
Susan JeffreyLicensing Assistant