business
BUSINESS

Initiation and Effecting of Strategies

Business provides leadership and management that helps facilitate the ongoing business strategies and growth within BHL. The business divisions are made up of Hardlines, Publishing and Softlines which drive opportunities within the retail and product space.

creative
CREATIVE

From concept to final product

Creative is where we come up with the concepts and direction for new products. We manage the approval process to ensure product is always exciting and on brand.Taking queues from international trends while staying in tune with our local market needs, we bring fresh concepts to the retail space.

Marketing
MARKETING

Solutions to drive awareness & sales

Marketing formulates plans in alignment with local and global brand strategies to drive awareness and sales. We have insight, knowledge and expertise to guide licensees and retailers on how to best utilize our brands for the benefit of their business.

legal_finance
LEGAL & FINANCE

Deals & Contract Administration

Legal and Finance is responsible for deals and contracts, finance alignment, reporting as well as building relationships with key partners.

MEET OUR TEAM
Michelle Reid

CEO

Stefné Du Plessis

Creative Manager

Alanna Fincham

Social Media & PR Strategist

Brenda Joao

Finance Manager

Jacky Van Staden

Accountant

Raadhiyah Tayob

Creative Designer

Christel Edwards

Business Manager – Softlines