Welcome to Blue Horizon Licensing, the leader in Brand Licensing in South Africa
We represent Blue Horizon Licensing the exclusive licensing agency for Mattel brands in South Africa, the biggest brand being Barbie. We work with retailers and local partners to develop and market products from Barbie clothing, Hot Wheels backpacks and Fisher-Price home furnishings so that consumers can buy exciting products for the kids that love our brands, and to offer retailers and partners’ the opportunity of growing their business
WHAT WE DO
Brand Licensing
Brand Management
Brand Strategy
BRANDS WE REPRESENT
RECENT WORK
How Have Toys Shaped Your Life?
If Amazon’s prediction of what the best-selling toys this Christmas [...]
Retail Innovation & Adaptability
Although we are experiencing and living through some of the [...]
Mandela Day 2020
Each year we as Blue Horizon Licensing look for opportunities [...]
Categories on the Rise
South Africans’ patterns are seemingly settling into a new normal [...]