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Welcome to Blue Horizon Licensing, the leader in Brand Licensing in South Africa

We represent Blue Horizon Licensing the exclusive licensing agency for Mattel brands in South Africa, the biggest brand being Barbie. We work with retailers and local partners to develop and market products from Barbie clothing, Hot Wheels backpacks and Fisher-Price home furnishings so that consumers can buy exciting products for the kids that love our brands, and to offer retailers and partners’ the opportunity of growing their business

WHAT WE DO

BRANDS WE REPRESENT

RECENT WORK

How to Get Through an Audit Process

Generally when a Licensee is elected for an audit they [...]

How To Make the Most of Your Internship

In January 2019 I began my internship at Blue Horizon [...]

Growth of e-commerce in South Africa

In the current economic climate of South Africa and frankly [...]

A Trip Down Licensing Lane

Licensing has a rich history and modern day licensing dates [...]