Welcome to Blue Horizon Licensing, the leader in Brand Licensing in South Africa
We represent Blue Horizon Licensing the exclusive licensing agency for Mattel brands in South Africa, the biggest brand being Barbie. We work with retailers and local partners to develop and market products from Barbie clothing, Hot Wheels backpacks and Fisher-Price home furnishings so that consumers can buy exciting products for the kids that love our brands, and to offer retailers and partners’ the opportunity of growing their business
WHAT WE DO
Brand Licensing
Brand Management
Brand Strategy
BRANDS WE REPRESENT
RECENT WORK
How to Get Through an Audit Process
Generally when a Licensee is elected for an audit they [...]
How To Make the Most of Your Internship
In January 2019 I began my internship at Blue Horizon [...]
Growth of e-commerce in South Africa
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A Trip Down Licensing Lane
Licensing has a rich history and modern day licensing dates [...]