We are Blue Horizon Licensing, the leader in Brand Licensing in South Africa
Blue Horizon Licensing proudly serves as the exclusive licensing agency for Mattel brands in South Africa. We represent beloved names such as Barbie, Hot Wheels, Thomas & Friends, and Fisher-Price, among others. Our dedicated team collaborates with retailers and local partners to develop and market a wide range of products, from clothing and accessories to backpacks and home furnishings. Our mission is to be recognized as a leading Mattel Brand agency globally, by providing consumers with exciting products featuring their favourite brands, while offering retailers and partners the opportunity to grow their business with us.
WHAT WE DO
Brand Licensing
Brand Management
Brand Strategy
BRANDS WE REPRESENT
NEWS
Masters of the Universe Arrives as Mattel Brands Keep the Momentum Going
The wait is finally over as Masters of the Universe takes centre stage with global fan celebrations and exciting new collaborations. Alongside the epic launch, Barbie, Ken, Hot Wheels, and other iconic Mattel brands continue to inspire with fresh experiences, collectible launches, and standout partnerships.
Epic Premieres and Exciting New Chapters Across Mattel Brands
May brought blockbuster moments and fresh brand experiences across the Mattel universe. From the global excitement surrounding Masters of the Universe to inspiring Barbie collaborations, high-octane Hot Wheels events, and innovative partnerships, Mattel continued to captivate fans and families around the world.
Mattel Brands Shine with New Partnerships and Global Activations
April brings exciting momentum across Mattel’s iconic brands, with standout collaborations, major product launches, and unforgettable global experiences. From Barbie and Polly Pocket fashion partnerships to Hot Wheels promotions and Masters of the Universe building anticipation worldwide, Mattel continues to inspire fans of all ages.
Global Momentum Builds Across Mattel Brands and Experiences
December wraps up the year with festive activations, fashion-forward collaborations, and meaningful launches across Mattel’s world. From Pingu holiday cheer and UNO’s standout moments to Barbie celebrations and Hot Wheels milestones, these highlights capture a season full of creativity, play, and celebration.