We are Blue Horizon Licensing, the leader in Brand Licensing in South Africa

We represent Blue Horizon Licensing the exclusive licensing agency for Mattel brands in South Africa. The biggest and most well-known brand from Mattel is Barbie. Our dedicated team at Blue Horizon Licensing works with retailers and local partners to develop and market products from Barbie clothing, Barbie accessories, Hot Wheels backpacks, and Fisher-Price home furnishings so that consumers can buy exciting products for the kids that love our brands, and to offer retailers and partners’ the opportunity of growing their business.