The April Issue of the Barbie Magazine is On Sale Now!

By | March 30th, 2021|Categories: Newspage|

Barbie Named 2020 Top Global Toy Property of the Year According to NPD data

By | January 29th, 2021|Categories: Newspage|

January 28, 2021 Mattel, Inc. yesterday announced that its iconic Barbie® brand has been named the 2020 top global toy property of the year by the NPD Group, a leading global information company. In addition, Hot Wheels® Singles 1/64 assortment was recognized as the global top-selling toy of the year. “We are honored to have our Power [...]

Mattel Activities for Your Long Weekend

By | April 24th, 2020|Categories: Newspage|

With the April long weekend fast approaching, and another long weekend after that, we have put together our favourite activities, craft ideas, games, stories and more from your favourite Mattel brands, so you and your little ones can #KeepPlaying. Scroll down to shop the Fisher Price Baby Essentials.

Barbie Magazine Available for Digital Download

By | April 20th, 2020|Categories: Newspage|

We have made Issue #185 available for download so you can still enjoy the world of Barbie and continue learning with our fun activities! Stories from my Barbie Dreamhouse Adventures , Activities to help you learn how to write our numbers, how to create your very own carrier for your pet as well as amazing [...]

Play is Never Cancelled

By | April 9th, 2020|Categories: Newspage|

As a toy company, Mattel loves to make the things that make kids smile. Behind all of the awesome toys and amazing games is a deep understanding and respect for the power of play, especially when things are in flux for kids. The power to teach, to grow and to laugh – that’s what keeps us [...]

Netflix & Mattel Announce Masters of the Universe Cast

By | February 19th, 2020|Categories: Newspage|

Netflix and Mattel Television announced the all-star cast of the upcoming Netflix anime series, Masters of the Universe: Revelation, a series based on He-Man, Skeletor, Teela and the other classic characters of the Masters of the Universe franchise. The series is being produced by Mattel Television with Adam Bonnett (Descendants),Christopher Keenan (Justice League, Batman Beyond) and [...]

Introducing Barbie’s Newest Music Video: We’re Taking Over

By | November 8th, 2019|Categories: Newspage|

We’re Taking Over! This music video is all about believing in yourself, and your power to become anything you want to be! Don't hold back, girls! You got this. We got this!  

Barbie Opens Fashion Pop-Up in Liverpool

By | October 30th, 2019|Categories: Newspage|

Barbie has opened a 6-week pop-up in Liverpool One, featuring limited edition clothing for kids aged 3+, adults’ apparel, and fun Barbie accessories for kids and adults that include tote bags and hair accessories. The pop up on Upper South John Street, next door to Apple, is part of Barbie’s 60th-anniversary celebrations, and marks the brand’s [...]

Daniel Kaluuya to produce live-action Barney the Dinosaur movie

By | October 20th, 2019|Categories: Newspage|

The Oscar-nominated actor is set to produce a film based on the much-loved children’s character that will ‘surprise audiences and subvert expectations’ Daniel Kaluuya and Mattel are teaming up to make a live-action Barney the Dinosaur movie. The Oscar nominated star of Get Out will produce the film based on the children’s TV character who hosted [...]

Barbie Career of the Year 2019

By | October 15th, 2019|Categories: Newspage|

Mattel just unveiled the Barbie Judge Doll, its 2019 Barbie Career of the Year doll. "With over 200 careers since 1959, this year Barbie takes the stand as a Judge! The Barbie Judge Doll encourages girls to learn more about making decisions to change the world for the better." The company chose a judge as its [...]