MARCH 2026 NEWSLETTER
MARCH 2026 NEWSLETTER
NEWS IN BRIEF
Listen to the latest Brandmakers podcast as Ruth Henriquez reveals how Mattel pivoted from toys to entertainment success!
Get ready for the Masters of the Universe! Mattel’s global product line launches April 25, celebrating the upcoming film.
Mattel is taking UNO to the next level. Play UNO Royale on Fortnite or challenge friends in UNO: Bridge Clash on Roblox!
INTERNATIONAL WOMEN'S DAY
Barbie celebrates International Women’s Day with first global Dream Team dolls, female-led brand partnerships, and Dream Fest festival.
LATEST DOLLS NEWS
Iconic Barbie style meets Greek craftsmanship in a vibrant new collaboration with Project SOMA, blending signature pink aesthetics, modern silhouettes, and playful details into wearable pieces designed for everyday confidence.
Barbie celebrates her birthday with Erewhon’s “Birthday Wish Smoothie,” blending Malibu-inspired style with purpose, as each purchase through April 8 supports the Dream Gap Project, empowering girls worldwide.
LATEST DOLLS LAUNCHES
BARBIE 2026 TENTPOLES
LATEST HOT WHEELS NEWS
Hot Wheels brings the heat as the Legends Tour France takes Silver, turning heads at Le Mans with an unforgettable celebration of speed, creativity, and pure car culture energy.
The 2026 Hot Wheels Legends Tour is back, inviting builders worldwide to compete for a chance to become the next 1:64 die-cast, with more countries and global stops.
HOT WHEELS LATEST LAUNCHES
THE BEST OF THE REST
Mattel returns to Cannes Games Festival 2026, doubling its presence and delivering exciting experiences for board game fans.
CCM Hockey and Barbie debut a colorful gear collection for Barbie Dream Days, inspiring a new generation of girls to embrace hockey.
Claire’s and You Are The Princess join forces, bringing iconic products to stores across Europe, marking a exciting international expansion. (ES)
