April 2026 NEWSLETTER
APRIL 2026 NEWSLETTER
NEWS IN BRIEF
Mattel appoints Jessica Kelly to lead EMEA Consumer Products, driving licensing strategy and expanding regional partnerships.
Koi x Monster High wins Best Fashion Project for Teens & Young Adults at the 2026 Bologna Licensing Awards!
Barbie lights up Coachella with joyful “You Can Be Any Barbie” activation, celebrating creativity, and unforgettable moments.
LATEST DOLLS NEWS
Gestuz launches an exclusive capsule collection inspired by iconic 80s Barbie dolls, fusing Scandinavian style with bold retro energy and modern female empowerment, reimagined for today’s wardrobe.
Boyner debuts Barbie girls collection, featuring playful, trend-forward fashion inspired by creativity, confidence, and self-expression, designed to delight young fans and celebrate iconic Barbie style.
Barbie and FRAUEN100 host Munich event uniting leaders, featuring keynotes, discussions, and Helene Fischer Barbie, celebrating women’s impact across business, culture, and society.
Barbie: The Exhibition debuts in Glasgow, featuring 250+ objects exploring Barbie’s history, design evolution, and global cultural influence across fashion, architecture, and creativity.
Polly Pocket x Bershka arrives, fusing nostalgic Y2K style with bold, trend-driven pieces made for today’s fashion moment!
BARBIE 2026 TENTPOLES
VEHICLES AND ACTION FIGURES NEWS
Hot Wheels partners with Bullfrog barbershops in Italy for Father’s Day, featuring in-store activations, retail promotions, and a national contest celebrating shared moments.
ZARA Baby Boy and Hot Wheels launch Monster Trucks capsule, featuring bold, playful designs inspired by high-energy vehicles for the next generation of thrill seekers!
Hot Wheels Legends Tour 2026 opens entries across 20 countries, featuring global stops, returning sponsors, Fast & Furious showcases, and exclusive Formula 1 displays for fans
Mattel unveils FIFA World Cup lineup across Barbie, UNO and Fisher-Price, alongside new Masters of the Universe collectibles, including Skeletor’s Havoc Staff and Mondo He-Man figure, ahead of releases.
Masters of the Universe lights up Coachella skies with 400-drone show, turning festival traffic into a fun, fan-first experience packed with iconic characters and bold moments.
Masters of the Universe goes global with new product line, launching April 25 across toys, collectibles, apparel and more, bringing the epic film’s characters and stories to fans worldwide.
