FEBRUARY 2026 NEWSLETTER
FEBRUARY 2026 NEWSLETTER
NEWS IN BRIEF
Mattel unveils epic toys for the Masters of the Universe movie, including He-Man, Skeletor, Teela and more.
Empire spotlights Masters of the Universe with covers featuring He-Man, plus interviews, concept art, set access and behind-the-scenes insights.
Mattel’s iconic Matchbox hits the big screen in a live-action film premiering October 9, 2026 on Apple TV, starring John Cena.
Get ready! Mattel launches an exciting 2026 Masters of the Universe publishing lineup, with novels, comics, manga, and art books.
Heading to Las Vegas for the Licensing Show?
Join Mattel at the Las Vegas Licensing Show, taking place from 19 to 21 May 2026 at Stand Bayside Halls A–D — R180, and explore our latest brand innovations, strategic partnerships, and global franchise opportunities.
LATEST DOLLS NEWS
Mattel celebrates 25 years of Barbie in the Nutcracker with a brand-new Netflix special, collectible dolls, holiday-themed products, festive experiences, and reimagined storytelling bringing the magic to a new generation in 2026.
Ken Doll celebrates his 65th birthday as Expedia’s newest brand ambassador, starring in a Super Bowl ad and embarking on year-long global adventures, visiting Italy, Japan, Mexico City, and inspiring fans worldwide.
Mattel brought Barbie to life in London with a Galentine’s brunch celebrating Petal Pop dolls, blending bouquet masterclasses, immersive storytelling, and shareable moments to spark social buzz and fan engagement.
In February, Mattel hosted a Valentine’s pop-up in Madrid celebrating Barbie, Monster High and Polly Pocket, blending gifting, culture and influencer buzz in a premium collector-doll experience.
Get ready! Barbie brings Dream Fest to Fort Lauderdale from March 27 to 29, delivering immersive fun, exclusive moments, and unforgettable fan experiences as Mattel expands the magic from coast to coast.
Barbie fans can dive into a stunning seven-book series illustrated by Megan Hess with Hardie Grant and discover Barbie: Dreamscape, a magical new adventure by Alex Aster from Mattel Press.
LATEST DOLLS LAUNCHES
LATEST HOT WHEELS NEWS
Mattel expands its Hot Wheels line with the Elite Series Aston Martin Vantage GT3 building set, bringing a modern race car to shelves this summer for collectors and builders alike.
Mattel fires on all cylinders for 2026, unveiling an epic Hot Wheels® lineup at New York Toy Fair, including Ultimate T-Rex Garage, Formula 1® sets, Monster Trucks Mutant Chaos™, and new content specials.
Feel the roar as Hot Wheels Monster Trucks Live thrills fans across the United Kingdom and Germany this year. Even more show dates are roaring into arenas soon, bringing high energy action!
