MAY 2026 NEWSLETTER
MAY 2026 NEWSLETTER
NOW IN THEATERS
Watch the final Masters of the Universe trailer featuring epic Eternia action ahead of the highly anticipated June 5 debut!
Purple carpet ready! The heroes and villains of Eternia unleashed their power at the Masters of the Universe LA movie premiere.
Masters of the Universe sparks excitement with epic premieres and fan celebrations from Brazil to Sydney!
NEWS IN BRIEF
(IT) Stylish as ever, Ken stars in a Vogue Italia interview celebrating 65 years of confidence.
(IT) In Vogue Italia, Ken shares fun facts, iconic careers, and adventures through the years.
Mattel showcased the strength of its iconic franchises at Las Vegas Licensing Expo 2026.
LATEST BARBIE NEWS
Barbie steps into her Creative Director era with Edikted, launching a bold new collection inspired by iconic fashion, individuality, and runway-ready style!
The Barbie® Dream Truck Tour brought imagination to life across Benelux, creating unforgettable moments for families through interactive experiences, creativity, dream-inspired play, and iconic Barbie® fun.
Barbie Signature celebrates the upcoming Supergirl film with a striking new collectible inspired by Kara Zor-El’s courage, strength, and fearless spirit!
BARBIE 2026 TENTPOLES
LATEST HOTWHEELS NEWS
Hot Wheels® Speed City raced into Doha with epic stunt shows, immersive experiences, and interactive family fun, bringing the Hot Wheels® universe to life like never before.
Big dreams start with bold challenges! Hot Wheels® and the Glaub an Dich Foundation are inspiring kids in Germany to build confidence, resilience, teamwork, and a winning mindset.
Hot Wheels® and Transformers are back with bold new collectible crossovers, transforming iconic Hot Wheels originals into action-packed robot figures made for fans and collectors.
Hot Wheels Monster Trucks Live debuted in Istanbul with epic stunts, high-energy entertainment, and unforgettable Glow-N-Fire action for all fans.
Hot Wheels® is searching for its first-ever Tiniest Team Principals, giving young racing fans the chance to experience Formula 1 like never before.
LATEST HOT WHEELS LAUNCHES
HOT WHEELS 2026 TENTPOLES
THE BEST OF THE REST
Recycle to Read helps UK families recycle toys while supporting schools with rewards.
