/Alanna Fincham

About Alanna Fincham

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So far Alanna Fincham has created 7 blog entries.

The 3 Trends We Are Keeping Our Eye On

By | May 6th, 2021|Categories: Blog|

The world of retail was forced to relook business in the face of change in 2020. This brought about multiple trends within the online, offline and mall space. There are 3 specific trends we at Blue Horizon Licensing are keeping our eye on. We have analysed these trends and looked at the pros and cons of [...]

Barbie x Gift of the Givers

By | March 11th, 2021|Categories: Blog|

In September 2020, Mattel and Blue Horizon Licensing had the opportunity to partner with Gift of the Givers on a campaign with Ackermans to bring to market a range of Barbie-branded face masks and shields. Mattel donated royalties from the sales of the face masks to Gift of the Givers, in support of their work in [...]

A Near Impossible Task

By | November 12th, 2020|Categories: Blog|

2020 was a complicated and challenging year in many parts of our business. When it came to planning our annual Mattel Licensing Summit, where we host an afternoon event in Joburg, Durban and Cape Town to present our plans for the following year to our retail and licensed partners. We needed to innovate and come up [...]

Mandela Day 2020

By | August 5th, 2020|Categories: Blog|

Each year we as Blue Horizon Licensing look for opportunities to help our community with our products and time to give back on Mandela Day. We have been lucky enough to have worked with some amazing organisations over the past few years. This year we reached out to them to find out how we could assist [...]

Business as Usual in Unusual Circumstances

By | April 15th, 2020|Categories: Blog|

Our everyday normality as the BHL team has been turned on its head in the past 2 weeks and we have been forced to look at how to do business differently. We are working more intensely to keep business as usual while looking after ourselves and our families in these unusual circumstances. Although our outputs remain [...]

Mattel Licensing Summit 2019

By | October 8th, 2019|Categories: Blog|

Once a year we host our annual Mattel Consumer Products Licensing Summit in Johannesburg, Durban and Cape Town. Here we meet with our Licensees and Retailers to offer information on the following year’s plans across our brands. We create a space that encourages innovation, creativity and integration of our brands into their businesses. This is a [...]

The 3 things I have learnt after working with Influencers for the last 18 Months

By | July 8th, 2019|Categories: Blog|

Over the past 18 months I have worked with Influencers, Bloggers, Mommy Bloggers and Celebrities. There have been some challenges and some successes and I have learnt a lot about the space of blogging and influencing. I promise not to bore you with words like ‘engagement’ and ‘Authentic’, but these are the 3 things I have [...]