JANUARY 2026 NEWSLETTER
JANUARY 2026 NEWSLETTER
NEWS IN BRIEF
Masters of the Universe unveils its teaser trailer, sparking nostalgia and excitement with epic visuals and legendary heroes.
Bhype and UNO team up for an urban collaboration, transforming city streets into a giant playful playground worldwide.
Mattel’s 80th anniversary came alive across EMEA with immersive retail activations celebrating iconic brands and play.
Bibble and Bershka launch “The Magic of Bibble,” a playful, colorful collection of whimsical and trendy fashion.
LIVE FROM NUREMBERG TOYFAIR
Apple Original Films, Skydance Media and Mattel Studios unveiled the logo for Matchbox, starring John Cena, directed by Sam Hargrave, releasing Fall 2026 worldwide theatrically.
Mattel debuted K-pop Demon Hunters toys at Nuremberg Toy Fair, revealing dolls, figures, games, and collectibles inspired by Netflix’s film, launching across brands in 2026
All aboard! Thomas & Friends is steaming ahead with a bold new look for Thomas, launching a full brand refresh this fall and exciting new surprises across content, products, and global fan experiences through 2026.
Mattel Brick Shop accelerates into 2026 with Lamborghini, Aston Martin and Toyota collaborations, expanding its Hot Wheels building line with premium, customizable, metal-infused sets for adult builders, launching throughout 2026.
Masters of the Universe Chronicles action figures debuted at Nuremberg Toy Fair, revealing screen-accurate, 1:12 scale collectibles inspired by the 2026 live-action film, alongside first reactions from the cast!
LATEST DOLLS NEWS
Barbie® makes history with its first autistic Barbie doll, celebrating representation through play and empowering children everywhere to feel seen, understood, and proudly themselves.
Ken celebrates his 65th anniversary by becoming Expedia’s newest brand ambassador, embarking on 65 adventures worldwide and inspiring fans to embrace travel, reinvention, and new beginnings throughout 2026!
Monster High is coming to life! Mattel Studios, Universal Pictures, and Weed Road have enlisted writers Hannah Hafey and Kaitlin Smith to craft a bold, fashion-forward live-action film, bringing iconic characters and monster-fueled fun to theaters!
Polly Pocket took over Carrefour stores in Spain with vibrant pop-ups, offering interactive games, photo moments and curated displays, bringing families closer to the brand while boosting awareness and holiday season excitement.
BARBIE 2026 TENTPOLES
LATEST HOT WHEELS NEWS
Mattel Brick Shop and Hot Wheels team up with Honda, launching two detailed collector builds, the ’90 Civic EF and ’07 S2000, celebrating Japanese performance and fan-favorite customization.
Hot Wheels and Mercedes-Benz debut the CLA art installation in Toronto, transforming the car with bold, playful design. Previously seen in Los Angeles and on the Legends Tour.
HOT WHEELS LATEST LAUNCH
THE BEST OF THE REST
UNO! Mobile” celebrates its seventh anniversary with in-game puzzle events, memory fragments, 100+ anniversary shop items, and rewards honoring the game’s milestones.
Mattel energized Gamergy Madrid 2025 with a 75m² tabletop gaming hub hosting 64 players featuring UNO, Pictionary, retail, and influencer activations reaching two million impressions.
Hot Wheels and Barbie shined at Antalya Stationery Fair. Buyers explored 2026 Back-to-School collections, placed orders, and praised them before Istanbul in April.
Get ready Barbie fans! Barbie™ Dream Fest in Fort Lauderdale brings epic panels, star guests, Interactive Dream House, fashion, STEM, wellness, and unforgettable experiences!
Barbie has her first original young adult novel! Barbie: Dreamscape by bestselling author Alex Aster takes fans on a magical adventure of self-discovery coming July 28 2026.
Mattel’s Masters of the Universe Chronicles action figures feature He-Man, Skeletor, movie-accurate designs, premium packaging, and collector-level detail fans will love.
