NOVEMBER 2025 NEWSLETTER
NOVEMBER 2025 NEWSLETTER
NEWS IN BRIEF
Monster High and Italian television channel Super! are joining forces once again for an exciting live tour across Italy, with immersive live events designed to celebrate creativity, individuality.
Barbie and Monster High came to life in Spain, El Corte Inglés, by hosting an exclusive event for press, influencers, and collectors to celebrate our collector dolls and the growing Kidults audience.
Ruth Henriquez spoke at Brand Week Istanbul. Where experts explored how brands are redefining meaning amid rapid change discussing ethics, AI’s creative role, and shifting social dynamics.
LATEST BARBIE NEWS
Barbie You Create has been named to TIME Best Inventions of 2025, joining the 300 best inventions making the world better, smarter, and more fun!
At the FRAUEN100 x Barbie event on October 9, 2025, at Remi, around 55 women from politics, sports, and media discussed how girls and women can be strengthened and supported in sports and how to best close the Dream Gap.
The world’s first Barbie Signature Galleria has come to life at Chadstone Shopping Centre in Melbourne, inviting collectors, fans and families to step inside the world of Barbie Signature.
LATEST BARBIE LAUNCHES
LATEST HOT WHEELS NEWS
Following the announcement of a multi-year licensing partnership with Formula 1 and initial product launch, Mattel has revealed the next evolution of the Hot Wheels Formula 1 collection to now include all 10 Formula 1 team
2025 Winner of Hot Wheels Legends Tour Global was the amazing: Mini Rally-Inspired Fiat from Poland to be Immortalized as Hot Wheels Die-Cast sold around the world.
New promotional launch with Hot Wheels and Yelo Pizza. This collaboration marks the rollout of Yelo’s new kids’ meal, featuring branded pizza boxes, giveaways and co-branded merchandise.
LATEST HOT WHEELS LAUNCH
THE BEST OF THE REST
UNO Zero made a powerful entrance into the French market this summer, with one of our most ambitious campaigns in EMEA to date. A mysterious black suitcase branded UNO Zero appeared across social media in France this summer.
The British organization Historic England unveiled a Blue Plaque at the former home of Reverend Wilbert Awdry, creator of Thomas & Friends, in Stroud, Gloucestershire. This special recognition coincides with the 80th anniversary of The Three Railway Engines.
UNO Elite and Formula 1 are teaming up in a new licencing collaboration: Mattel has announced the release of fresh UNO decks styled around Formula 1, featuring drivers, cars, team principals and all teams helmets.
Mattel is once again taking center stage at SPIEL’25, the world’s largest and most influential board game fair, held this week in Essen, Germany. With over 200,000 visitors from over 80 countries.
Mattel winners in Licensing Industry this year at the 2025 Licensing Summit & Award ceremony in Munich last week. Proud to share that BARBIE x CONDOR, Limitless Possibilities brand promotion won “Brandbaby of the Year 2025”.
Mattel Creations and The Museum of Modern Art (MoMA) have announced a five-year global partnership, launching November 11 with a capsule collection inspired by MoMA’s iconic works.
