JULY 2026 NEWSLETTER
JULY 2026 NEWSLETTER
NEWS IN BRIEF
Natalia Premovic discusses how she’s shifting the Mattel’s consumer strategy to intention over attention.
Mattel engaged 230,000 attendees at Poland’s Open’er Festival with immersive experiences.
Mattel Reaches 1 Million Instagram Followers, Celebrating an Incredible Global Fan Community!
Mattel and Apple Original Films unveiled the official trailer for Matchbox The Movie
LATEST MASTER OF THE UNIVERSE LAUNCHES
Experience the epic adventure—Masters of the Universe is now streaming worldwide on Prime Video.
Decathlon launches a Masters of the Universe kids’ backpack, perfect for school, sports, and adventures.
LATEST DOLLS NEWS
Mattel unveils the official Miley Cyrus Barbie collector doll, celebrating the Pop Superstar with a highly anticipated release that has fans and collectors buzzing worldwide!
Bestselling author Alex Aster’s first official YA Barbie novel, Barbie: Dreamscape, transports Barbie to the magical Swancrest Academy in an enchanting fantasy adventure.
Barbie celebrates Barbie in the Nutcracker’s 25th anniversary with a new doll collection and upcoming Netflix animated special.
Barbie’s dream move is here! Explore her brand-new DreamHouse on Rightmove, packed with surprises, stylish spaces, and endless fun.
Barbie Honors Angel Reese with a Signature Doll, Reebok collaboration, exclusive apparel capsule, and immersive WNBA All-Star Dream Closet experience.
Monster High’s Moonspell Magic Comes to Life in London, Treating Fans to an Unforgettable Pop-Up Filled with Magic, Surprises and New Characters.
LATEST DOLL LAUNCHES
BARBIE 2026 TENTPOLES
LATEST HOTWHEELS NEWS
George, the UK’s first Hot Wheels Tiniest Team Principal, took center stage at the British Grand Prix, meeting Formula 1 teams, and experiencing the excitement of race weekend like never before.
Hot Wheels’ Father’s Day activation in Türkiye delighted collectors and families, delivering record sales and exciting in-store experiences nationwide.
Hot Wheels entered German motorsport with HWA, showcasing exciting Nürburgring activations alongside Deichmann’s new Hot Wheels x Bench collection.
LATEST HOT WHEELS LAUNCHES
HOT WHEELS 2026 TENTPOLES
LATEST UNO NEWS
Join UNO Social Clubs in Barcelona, Berlin, London, and Paris for unforgettable game nights, live music, prizes, and friendly competition!
UNO is turning up the drama with the new Love Island Add-On Pack, launching July 13 and bringing villa-inspired twists, surprise moments, and reality TV fun to every game night.
UNO is redefining game night, expanding its Social Clubs worldwide after sold-out events and overwhelming fan demand proved play brings people together!
