AUGUST 2026 NEWSLETTER

AUGUST 2026 NEWSLETTER

Heading to BLE London 2026?

Join Mattel at Brand Licensing Europe, taking place from 6 to 8 October 2026 at Booth A141, and explore our latest brand innovations, strategic partnerships, and global franchise opportunities.

NEWS IN BRIEF

Many Mornings launches Scrabble socks, bringing wordplay to your wardrobe.

Meet GIM’s new UNO stationery, colorful essentials made for everyday fun!

UNO goes global with a $50,000 prize and an epic championship showdown!

Mattel expands WWE partnership, bringing iconic AAA lucha libre action figures worldwide.

Pingu’s playful world comes alive through immersive experiences in Tokyo exhibition!

The Barbie Logo

LATEST BARBIE NEWS

Barbie honors Whitney Houston with a Signature Doll celebrating her iconic legacy, timeless style, and lasting impact, while supporting youth education initiatives.

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Barbie celebrates Marilyn Monroe’s 100th birthday with a Signature Doll inspired by her iconic Gentlemen Prefer Blondes look, honoring her enduring influence on fashion, film, and culture.

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LATEST BARBIE LAUNCHES

Zara x Barbie

H&M x Barbie

Project Soma x Barbie

BARBIE 2026 TENTPOLES

The Hotwheels Logo

LATEST HOTWHEELS NEWS

Fast style, full speed ahead! The latest Hot Wheels hoodie has arrived at H&M Kids, perfect for little racers everywhere.

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Hot Wheels Infinite Rush launches September 10, introducing an expansive open world, new gameplay experiences, and high-speed racing action across major gaming consoles and PC!

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Hot Wheels and Crayola team up to fuel imagination with an exciting, kid-safe coloring app packed with creative racing adventures.

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HOT WHEELS 2026 TENTPOLES

HotWheelsLegendsTour