From major film and streaming moments to exciting Barbie, Hot Wheels, and UNO activations, Mattel continues to captivate fans worldwide. Discover the latest launches, collaborations, and experiences driving momentum across its iconic brands.
The wait is finally over as Masters of the Universe takes centre stage with global fan celebrations and exciting new collaborations. Alongside the epic launch, Barbie, Ken, Hot Wheels, and other iconic Mattel brands continue to inspire with fresh experiences, collectible launches, and standout partnerships.
May brought blockbuster moments and fresh brand experiences across the Mattel universe. From the global excitement surrounding Masters of the Universe to inspiring Barbie collaborations, high-octane Hot Wheels events, and innovative partnerships, Mattel continued to captivate fans and families around the world.
April brings exciting momentum across Mattel’s iconic brands, with standout collaborations, major product launches, and unforgettable global experiences. From Barbie and Polly Pocket fashion partnerships to Hot Wheels promotions and Masters of the Universe building anticipation worldwide, Mattel continues to inspire fans of all ages.
From award nominations to bold brand collaborations, Mattel continues to shine. Here’s a quick look at the latest news from Barbie, Hot Wheels, and more.
