From award nominations to bold brand collaborations, Mattel continues to shine. Here’s a quick look at the latest news from Barbie, Hot Wheels, and more.
NEWS IN BRIEF
Mattel Shines at The Licensing Awards 2025 with 13 Finalist Nominations across 10 categories FULL ARTICLE HERE
Polly Pocket is returning into the High Fashion work with a limited-edition Mattel Creations x GCDS. FULL ARTICLE HERE
Monster High x Katseye Fright Song has been released, with excitement across social media for the music video, new song and one-of-a-kind dolls. FULL ARTICLE HERE + VIDEO
The first ever UNO Social Club in Las Vegas, Palms Casino Resort. A ultimate game destination transforming game nights into a elevated social experience. FULL ARTICLE HERE
LATEST BARBIE NEWS
New Barbie is back on the Big Screen! A New Barbie Animation movie from Illumination & Mattel Studios, released by Universal Pictures. The plot still remains untold. CLICK HERE TO READ MORE
Barbie doll with Type 1 Diabetes as a new addition to the Fashionistas Line. Making Barbie more inclusive and a real representation, sharing real women’s stories alongside inclusive dolls. CLICK HERE TO READ MORE
Lila Moss has become The First Barbie Doll with diabetes. Making Barbie represent an important aspect of her life, the continuous glucose monitor patch, insulin pump and personal diabetes manager device. CLICK HERE TO READ MORE
Commemorating the 40th anniversary of Back to the Future and the 5oth anniversary of Jaws, Hot Wheels will be launching two new sets. CLICK HERE TO READ MORE
Exiting new launch of brand-new Hot Wheels publishing programme with Ladybird (Penguin Random House) this August and September. Get ready to read, race and keep the engines roaring with Hot Wheels books! WHERE TO BUY
Hot Wheels™ Legends Poland Final crowned a standout custom Fiat 125p. Attracting nearly 80,000 international attendees forming a strong visibility with emotional connection with fans. CLICK HERE TO READ MORE
Hot Wheels present at Poland’s biggest music festival- Open’er bringing energy of the global brand campaign. Hot Wheels immersive zone became a festival highlight for fans of all ages. CLICK HERE TO READ MORE
Fisher-Price X Big Little Feelings: a playful collection combining expert toddler fun with real advice from moms, supporting parents through the big moments of early childhood. READ MORE
Mattel and Halfbrick Studios team up for a limited-time Masters of the Universe event in Jetpack Joyride, running July 30–August 20. Featuring themed gear, locations, and a new mission system, it’s available on the App Store and Google Play. CHECK THE TRAILER HERE