On Friday the 28th of May 2021, Blue Horizon Licensing joined an auction for a good cause in support of The Grace Factory. Amy Westerman started The Grace Factory in 2012 in the hope donating essential items to South African mothers and babies in need. Since 2012, The Grace Factory has donated close to 16 000 [...]
The world of retail was forced to relook business in the face of change in 2020. This brought about multiple trends within the online, offline and mall space. There are 3 specific trends we at Blue Horizon Licensing are keeping our eye on. We have analysed these trends and looked at the pros and cons of [...]
So, here we are, one year into the global pandemic that changed the way we live and work. In April 2020 we shared what we were doing as team to adjust to this new normal. Going into 2021 we continue to navigate virtual working, work from home, home schooling kids, and ultimately balancing your work and [...]
As the pandemic continues to reshape our world and ways of living families are spending more time at home together. The University of Calgary’s ongoing study showed that 55% of parents felt that the pandemic had brought their families closer together.¹ With this shift in the home dynamic toy brands saw huge growth within the games, [...]
In September 2020, Mattel and Blue Horizon Licensing had the opportunity to partner with Gift of the Givers on a campaign with Ackermans to bring to market a range of Barbie-branded face masks and shields. Mattel donated royalties from the sales of the face masks to Gift of the Givers, in support of their work in [...]
As we go through life, we are moulded by interactions with people from our parents and grandparents to our friends, teachers and colleagues. The basic foundation is laid by parents where physical, emotional and social development leads to the development of one’s personality, life choices and overall behaviour¹. Once we start journeying on the highway called [...]
2020 was a complicated and challenging year in many parts of our business. When it came to planning our annual Mattel Licensing Summit, where we host an afternoon event in Joburg, Durban and Cape Town to present our plans for the following year to our retail and licensed partners. We needed to innovate and come up [...]
Capital Legacy, South Africa’s leading provider of Wills and Estate Administration, is a proud partner of the Ackerman’s #WeareBarbie campaign, donating three R10 000 Education Trusts to three lucky customers. As a parent, you understand the value of education. As the leading provider of Wills and Estate Administration, Capital Legacy understands the importance of ensuring that this [...]
If Amazon’s prediction of what the best-selling toys this Christmas will be, very little has changed over the years: the concepts of interactive play, role play and crafts appear to be firm favourites. Looking at this from a different perspective this year, Amazon has called their top holiday toy selection ‘Toys We Love’ and there is [...]
Although we are experiencing and living through some of the most uncertain times, of most of our lives, there are some positives in how the pandemic has forced us to relook everything we knew to be normal. From brick and mortar shopping to trends on staying healthy, the pandemic has pushed us out of our comfort [...]
