OCTOBER 2025 NEWSLETTER
OCTOBER 2025 NEWSLETTER
NEWS IN BRIEF
Mattel Studios joins Hello Sunshine and Amazon MGM Studios for a new live-action Polly Pocket film starring and produced by Lily Collins.
Brand Licensing Europe 2025 took place at ExCeL London, gathering over 9,600 industry professionals. Mattel’s Masters of the Universe took center stage with a packed keynote by Ruth Henriquez
At Brand Licensing Europe 2025, Mattel and Amazon MGM Studios unveiled new Masters of the Universe concept art and film details. Described as an epic, emotional story blending nostalgia and new appeal.
Fans brought the energy in Paris! Our Mattel x WWE Pop-Up Store with Smyths gave them unforgettable moments—from exclusive figures to meeting WWE Superstars.
Complex has released the Selena Gomez Throwback Collection, celebrating her rise from child star to icon. The limited-edition line includes a Barney & Friends™ capsule with hoodies, tees, and tanks.
Hot Wheels debuts Speed Snap—easy snap-together tracks for kids 3+. Launch stars Russell Wilson & son, plus the Track Creator Showdown on YouTube.
LATEST BARBIE NEWS
Lavazza and Barbie unite in Milan! Discover an immersive experience at the Lavazza Flagship Store that blends Italian coffee culture with Barbie’s world—celebrating the iconic Barbie Coffee Shop playset.
Barbie: The Exhibition will open at the Kelvingrove Art Gallery and Museum, Glasgow, on June 13, 2026, showcasing over 150 dolls, including a rare 1959 first edition. This in partnership with Glasgow Life and the Design Museum, London.
Brave Barbie is growing stronger. This Childhood Cancer Awareness Month, Mattel unveiled new Brave Barbie dolls and the first Brave Ken—donated exclusively to kids facing hair loss, reminding them they are brave, strong, and beautiful.
This Hispanic Heritage Month, Barbie celebrates Dr. Ellen Ochoa—the first Hispanic woman in space—with a new Inspiring Women doll. A NASA astronaut and former Johnson Space Center director, Ochoa has paved the way for generations of girls in STEM.
LATEST BARBIE LAUNCHES
LATEST HOT WHEELS NEWS
Hot Wheels Legends Tour roared into Italy. Thousands gathered at the Polo Motor Show as Tony & Saverio’s rebuilt Porsche 997 took the crown to rep Italy in the EMEA finals.
Hot Wheels hit top speed at the Italian Grand Prix in Monza, celebrating the Hot Wheels x Formula 1 partnership with fans through a Milan pop-up and F1 fan zone activations.
Hot Wheels took center stage at Extreme Barcelona 2025, one of Europe’s biggest urban sports events, with 30,000+ fans and 500 athletes across skateboarding, BMX, scooter, basketball, and breakdance.
Mattel Brick Shop and Hot Wheels have teamed up with Audi to release two new collector building sets—the Audi Avant RS2 and Audi R8 LMS. Celebrating Audi’s design and racing legacy, the sets let fans build, customize, and display their favorite cars.
The Hot Wheels Legends Tour Spain & Portugal concluded at Circuito de Jarama, celebrating creativity and car culture with 18,000 fans. Alberto Tena’s 1992 Honda NSX Supercharger earned the regional title and advances to the EMEA finals.
LATEST HOT WHEELS LAUNCH
THE BEST OF THE REST
The GIM x Fisher-Price collection has been honored at the Mother, Baby & Child Awards 2025 in Greece for the new Fisher-Price Let’s Draw art series.
Mattel is bringing Monster High to Roblox and Fortnite, expanding its in-house gaming efforts. Monster High: Paranormal Peril is a four-player co-op ghost-hunting adventure.
The Mattel Games x Doppio Malto partnership launched in Milan with 150 guests and 12+ influencers—kicking off a year of play, community, and creativity across Italy.
Angelina Ballerina has officially pirouetted into the Yoto library. The new audiobook features 12 enchanting stories by Katharine Holabird.
A live-action scripted series based on Mattel’s iconic Magic 8 Ball is in development from M. Night Shyamalan, Brad Falchuk, and Mattel Studios.
Mattel Creations and The Museum of Modern Art (MoMA) have announced a five-year global partnership, launching November 11 with a capsule collection inspired by MoMA’s iconic works.
