October brings major momentum across Mattel in EMEA, from new film announcements and standout moments at Brand Licensing Europe to fresh Barbie initiatives and high-energy Hot Wheels activations across Europe. Here’s a snapshot of the latest news, launches, and collaborations shaping the month.
From new Barbie adventures and inspiring collaborations to thrilling Hot Wheels launches and global events, we have exciting updates from Mattel’s world of play and imagination. Here’s a look at the month’s biggest moments and brand highlights.
From award nominations to bold brand collaborations, Mattel continues to shine. Here’s a quick look at the latest news from Barbie, Hot Wheels, and more.
Step into Barbie’s world with the Barbie x Aldi collection, featuring chic toys, trendy outfits, stylish shoes, and must-have lunchtime essentials! From playtime to fashion fun, this limited-edition range brings Barbie’s iconic style to everyday moments. But hurry! If we can’t get #Kenough of this
The future is looking bright with a series of exciting collaborations and launches in the pipeline!
Amazon MGM Studios and Mattel have revealed Nicholas GALITZINE as He-Man in the upcoming Masters of the Universe Film, set to hit theatres 5 JUNE 2026. Directed by Travis Knight, the star-studded cast includes Jared Leto as Skeletor, Camila Mendes as Teela and Idris Elba as Man-at-Arms.
Step into Barbie’s world with the Barbie x Aldi collection, featuring chic toys, trendy outfits, stylish shoes, and must-have lunchtime essentials! From playtime to fashion fun, this limited-edition range brings Barbie’s iconic style to everyday moments. But hurry! If we can’t get #Kenough of this
The future is looking bright with a series of exciting collaborations and launches in the pipeline!
BARNEY IS BACK, AND HE’S BIGGER AND BETTER THAN EVER!
This year Mattel is set to continue its legacy of innovation and creativity, with exciting developments across various areas of the business. As the company embraces the future, it remains focused on delivering engaging, inspiring, and imaginative experiences for audiences worldwide. Get ready for a year to remember!
