Step into Barbie’s world with the Barbie x Aldi collection, featuring chic toys, trendy outfits, stylish shoes, and must-have lunchtime essentials! From playtime to fashion fun, this limited-edition range brings Barbie’s iconic style to everyday moments. But hurry! If we can’t get #Kenough of this

The future is looking bright with a series of exciting collaborations and launches in the pipeline!

Amazon MGM Studios and Mattel have revealed Nicholas GALITZINE as He-Man in the upcoming Masters of the Universe Film, set to hit theatres 5 JUNE 2026. Directed by Travis Knight, the star-studded cast includes Jared Leto as Skeletor, Camila Mendes as Teela and Idris Elba as Man-at-Arms.

Step into Barbie’s world with the Barbie x Aldi collection, featuring chic toys, trendy outfits, stylish shoes, and must-have lunchtime essentials! From playtime to fashion fun, this limited-edition range brings Barbie’s iconic style to everyday moments. But hurry! If we can’t get #Kenough of this

The future is looking bright with a series of exciting collaborations and launches in the pipeline!

BARNEY IS BACK, AND HE’S BIGGER AND BETTER THAN EVER!

This year Mattel is set to continue its legacy of innovation and creativity, with exciting developments across various areas of the business. As the company embraces the future, it remains focused on delivering engaging, inspiring, and imaginative experiences for audiences worldwide. Get ready for a year to remember!

Explore the latest collaboration between Barbie and Jenna Clifford.

Explore the latest product collaborators and exciting updates happening from within Mattel Inc.