MARCH 2025 NEWSLETTER
MAY 2025 NEWSLETTER
From iconic brand pairings to impressive digital growth, it’s been a strong start to the year for BlueHorizon Licensing and our partners. Here’s a quick snapshot of the exciting wins shaping Q1.
A FAST-PACED FASHION COLLAB FOR KIDS
The legendary Hot Wheels brand has teamed up with Puma to launch a thrilling new kids wear collection that’s already turning heads. Designed to capture the energy and boldness of both brands, the range combines streetwear style with race-day edge, delivering must-have pieces for the next generation of style-savvy speedsters.
BARNEY FINDS A HOME AT WALMART
Everyone’s favourite purple dinosaur is making his way to even more hearts and homes! The all-new line of Barney plush toys and figures has officially launched at Walmart, bringing the timeless charm of Barney to shelves across the U.S. With strong in-store visibility and a wave of nostalgia on its side,
the range is set to delight both kids and their grown-ups.
BARNEY’S Q1 YOUTUBE GROWTH SHOWS STRONG GLOBAL ENGAGEMENT
Barney continues to build momentum online, with impressive growth across EMEA in the first quarter of the year. Here’s a quick look at the key performance stats:
