SEPTEMBER 2025 NEWSLETTER
SEPTEMBER 2025 NEWSLETTER
NEWS IN BRIEF
Launching Barbie: The Dream Experience in Amsterdam this September, an immersive attraction with interactive zones, a DreamHouse, retail, and café.
Mattel team will be attending at Brand Licensing Europe, October 7–9, 2025.
Contact our teams to book a meeting and explore new partnership opportunities!
Billie Eilish, pop star and self-proclaimed UNO superfan, has launch her very own UNO Canvas Billie Eilish deck, showcasing a palette of colors handpicked by Billie herself.
Hot Wheels debuts Speed Snap—easy snap-together tracks for kids 3+. Launch stars Russell Wilson & son, plus the Track Creator Showdown on YouTube.
LATEST BARBIE NEWS
‘Barbie loves Condor- Where Dreams Take Flight’ a summer promotion celebrating the joy of traveling and championing’s Barbie’s mission to empower children to imagine a future without limits.
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Mattel brings Barbie and England Rugby’s Women’s team – the Red Roses – together for collaboration spanning funding, activity days and apparel line.
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The animated series, Barbie Mysteries: Beach Detectives, will premiere globally on Netflix, featuring eight 25 minutes episodes filled with adventures and mysteries for viewers to enjoy!
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Barbie Mysteries: Beach Detectives, Official Music Video ”The Life”, dance, sing and go all out with Barbie and all their friends!
CLICK TO SEE THE VIDEO
Mattel celebrates tennis legend Venus Williams with a new Barbie in the Inspiring Women Series, honoring her iconic 2007 season and trailblazing fight for equal pay.
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LATEST BARBIE LAUNCHES
LATEST HOT WHEELS NEWS
The rivalry between Tiger Shark and Mega Wrex turns from a personal feud into an all-island rivalry with the Hot Wheels Monster Trucks splitting up into Team Shark vs. Team Dino.
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Hot Wheels Let’s Race: Ultimate Speed, launching October 24, on Switch, PS5, Xbox Series X|S, and PC, this new arcade racer lets fans play as Coop and friends, race iconic Hot Wheels cars, and build custom tracks.
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A custom BMW 3-Series E21, inspired by Group 2 race cars, has won the 2025 Hot Wheels Legends Tour UK at Slammed UK’s Gravity Show in Birmingham. Built over 14 years by father-and-son team Paul and Ethan Foster from Essex.
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Hot Wheels Legends Tour Debuts in Türkiye. Over 30,000 fans gathered at Istanbul Park as SanayiGüzeli by Oğuzcan Pelit was crowned champion.
CLICK HERE TO READ MORE (Turkey’s version)
Hot Wheels is teaming up with Formula 1! The partnership brings 1:64-scale models of all eight official F1 teams, available in Basic and Premium editions with authentic liveries and Pirelli wheels.
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LATEST HOT WHEELS LAUNCH
THE BEST OF THE REST
Robbie Brenner, President and Chief Content Officer of Mattel Studios, shared how the studio is fueling Mattel’s evolution into a global IP-driven powerhouse.
Back-to-School campaign in Greece features Barbie, Hot Wheels, and Fisher-Price with in-bag gifts, YouTube campaigns, and parent-focused digital activations with Moustakas.
Celebrate 80 years of imagination Mattel x Rizzoli released ‘The Mattel Archive’ a beautifully illustrated journey through the history, design, and cultural impact.
Mattel and Gambit Games have teamed up to create “He-Man and the Masters of the Universe: Battle for Eternia,” an upcoming digital collectible strategy card game.
“Masters of the Universe: Revolution” is officially in the running for Ringo Awards in the Best Series and Best Artist Categories!
Rhinomite Roars into Hot Wheels Monster Trucks live 2026 tour, with Glow-N-Fire Tour a dynamic, rhino-themed truck charging into the lineup.
Monster high celebrates Draculaura’s 1600th Scary Sweet Birthday with New Monster High YouTube Series and Doll Collection.
Fisher-Price Little People Collector Celebrates Backstreet Boys. To mark the 25th anniversary of the Backstreet Boys’ record-breaking 1999 album Millennium.
