MARCH 2025 NEWSLETTER

Get ready to turn every moment into a dream adventure with Barbie’s latest collaborations! We’re bringing style, fun, and endless possibilities to Aldi and BCF, so you can shop must-have Barbie products at your favourite stores.

Step into Barbie’s world with the Barbie x Aldi collection, featuring chic toys, trendy outfits, stylish shoes, and must-have lunchtime essentials! From playtime to fashion fun, this limited-edition range brings Barbie’s iconic style to everyday moments. But hurry! If we can’t get #Kenough of this collaboration, neither will you

Barbie x BCF is bringing the adventure to life with a collection designed for little explorers! Whether
it’s Barbie Crocs for splashing around, or fishing shirts for little legends, this collection is perfect for outdoor fun and fashion. Get ready for some Barbie-inspired gear made for young adventurers! accents.

Barbie and PLAY-DOH have teamed up for the ultimate creativity collab, inspiring kids to dream it, design it, and DOH-ify it. Launching June 2025 at Target, this imaginative new line features dolls, fashion-making tools, and vibrant PLAY-DOH compounds that lets little designers craft runway-ready looks with flair. From pattern packs to a 2-in-1 fashion studio playset, this collection empowers stylish self-expression through hands-on play.