MARCH 2025 NEWSLETTER

This year Mattel is set to continue its legacy of innovation and creativity, with exciting developments across various areas of the business. As the company embraces the future, it remains focused on delivering engaging, inspiring, and imaginative experiences for audiences worldwide. Get ready for a year to remember!

BARBIE & HOT WHEELS OFFICIAL
TRAILER RELEASES & PREMIERE DATES

We’re excited to announce that the official trailers for two highly anticipated animations were released: Hot Wheels Let’s Race Season 3 premiered on Monday, 3 March 2025, and the brand-new Barbie & Teresa: Recipe for Friendship, debuted on Thursday, 6 March 2025.

MATTEL CELEBRATES 80 YEARS WITH
THE RUBY ANNIVERSARY COLLECTION

Mattel is celebrating its 80th anniversary with the limited-edition Ruby Anniversary Collection, featuring iconic products like Barbie dolls, Polly Pocket playsets, Hot Wheels, a ruby-red Magic 8 Ball, and a special edition UNO deck. Unveiled at the Nuremberg Toy Fair, this collection honours Mattel’s legacy of innovation with signature red and ruby accents.

MATTEL BRICK SHOP™:
A NEW ERA IN BUILDING SETS

Mattel Brick Shop™, debuting at the Nuremberg Toy Fair, is a new brand that disrupts the building sets category with innovative features and materials. Designed with builders in mind, it offers quality bricks, easy playbooks, and endless creativity, all at a competitive price!

THE HOT WHEELS 2024 F1® SERIES
HAS THE SPEED YOU NEED

The Hot Wheels 2024 F1® Series combines the thrill of the fastest sport on Earth with Hot Wheels Premium detail. Featuring eight F1® teams with authentic 2024 liveries and accurate driver helmet recreations, these cars are built for speed and precision. Collect the full series before it’s gone!