MARCH 2025 NEWSLETTER

BARNEY IS BACK, AND HE’S
BIGGER AND BETTER THAN EVER!

After a highly anticipated relaunch, Barney is back, captivating audiences with fresh adventures,
beloved characters, and unforgettable lessons. Here’s a look at the incredible impact of his iconic return:

LOCAL PR RESULTS

Barney’s relaunch sparked excitement nationwide!

YOUTUBE CONTENT

We’re seeing an impressive surge in fan engagement, with likes, shares, and
comments pouring in from both new and returning fans.

Barney found a new home on DSTV’s Cartoonito in October 2024, where his
relaunch has been met with overwhelming success.

BOOKING.COM PARTNERSHIP

Booking.com and Barney joined forces to spread the message of self-care!

I LOVE ME TOO YOUTUBE SPECIAL

When Baby Bop loses her newfound glow, Barney and friends go on an epic, imagination-filled
journey to help her figure out how she can get it back.

BARNEY’S BIG-SCREEN COMEBACK!

Mattel, Daniel Kaluuya’s 59% Productions, and A24 are teaming up to bring Barney to the big screen
in a live-action feature film. Award-winning actress, writer, and producer Ayo Edebiri is set to write the screenplay
and is also in talks to star in the project, adding her creative touch to Barney’s reimagining.