Welcome to Blue Horizon Licensing, the leader in Brand Licensing in South Africa
We represent Blue Horizon Licensing the exclusive licensing agency for Mattel brands in South Africa, the biggest brand being Barbie. We work with retailers and local partners to develop and market products from Barbie clothing, Hot Wheels backpacks and Fisher-Price home furnishings so that consumers can buy exciting products for the kids that love our brands, and to offer retailers and partners’ the opportunity of growing their business
WHAT WE DO
Brand Licensing
Brand Management
Brand Strategy
BRANDS WE REPRESENT
RECENT WORK
A Trip Down Licensing Lane
Licensing has a rich history and modern day licensing dates [...]
Mattel Licensing Summit 2019
Once a year we host our annual Mattel Consumer Products [...]
In a World of Puzzle Builders…
Whilst recently travelling, I yet again pondered a subject I [...]
The 3 things I have learnt after working with Influencers for the last 18 Months
Over the past 18 months I have worked with Influencers, [...]