Welcome to Blue Horizon Licensing, the leader in Brand Licensing in South Africa
We represent Blue Horizon Licensing the exclusive licensing agency for Mattel brands in South Africa, the biggest brand being Barbie. We work with retailers and local partners to develop and market products from Barbie clothing, Hot Wheels backpacks and Fisher-Price home furnishings so that consumers can buy exciting products for the kids that love our brands, and to offer retailers and partners’ the opportunity of growing their business
WHAT WE DO
Brand Licensing
Brand Management
Brand Strategy
BRANDS WE REPRESENT
BLOG POSTS
The Family That Plays Together
As the pandemic continues to reshape our world and ways [...]
Barbie x Gift of the Givers
In September 2020, Mattel and Blue Horizon Licensing had the [...]
Business Rises And Falls On Relationships
As we go through life, we are moulded by interactions [...]
Barbie Named 2020 Top Global Toy Property of the Year According to NPD data
January 28, 2021 Mattel, Inc. yesterday announced that its iconic Barbie® [...]