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Welcome to Blue Horizon Licensing, the leader in Brand Licensing in South Africa

We represent Blue Horizon Licensing the exclusive licensing agency for Mattel brands in South Africa, the biggest brand being Barbie. We work with retailers and local partners to develop and market products from Barbie clothing, Hot Wheels backpacks and Fisher-Price home furnishings so that consumers can buy exciting products for the kids that love our brands, and to offer retailers and partners’ the opportunity of growing their business

WHAT WE DO

BRANDS WE REPRESENT

RECENT WORK

Licensing Evolution

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The Four Rules of Apparel Licensing

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The Future of Technology in the Retail Space

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