We are Blue Horizon Licensing, the leader in Brand Licensing in South Africa

Blue Horizon Licensing proudly serves as the exclusive licensing agency for Mattel brands in South Africa. We represent beloved names such as Barbie, Hot Wheels, Thomas & Friends, and Fisher-Price, among others. Our dedicated team collaborates with retailers and local partners to develop and market a wide range of products, from clothing and accessories to backpacks and home furnishings. Our mission is to provide consumers with exciting products featuring their favorite brands while offering retailers and partners the opportunity to grow their business with us.