STAY UP TO DATE ON LINKEDIN
AUGUST 2024 NEWSLETTER
STAY UP TO DATE ON LINKEDIN
AUGUST 2024 NEWSLETTER
Explore the latest product collaborators and exciting updates happening from within Mattel Inc.
Launch of the First blind barbie doll
Mattel partnered with the American Foundation for the Blind to ensure that details of the just released Blind Barbie Doll, including its face sculpt, fashion, accessories, packaging experience, and e-commerce communication, accurately depict individuals with blindness or low vision.
Head of Strategic and Corporate Partnerships GDA, Tanya Schönwald, said inclusion and diversity are no longer concepts, it is actions and through the launch of the visually impaired Barbie, Mattel, Inc. has proven the impact of collaboration on social impact.
Blind Barbie has already featured in over 20 news sources across South Africa and multiple TV and radio interviews have been secured in the next week – this has resulted in a reach of 23 346 906 to date.
BARBIE & ALLIE DESIGN COLLAB
Barbie is collaborating with accessible fashion brand Aille Design to help amplify the fashionista launch of the blind Barbie Doll with a Barbie-Inspired collection, featuring pieces with fully legible braille beadwork.
SOFTLINES INTERNATIONAL PRODUCT FROM CAKEWORTHY
Barbie is collaborating with accessible fashion brand Aille Design to help amplify the fashionista launch of the blind Barbie Doll with a Barbie-Inspired collection, featuring pieces with fully legible braille beadwork.
MORE FMCG INTERNATIONAL PRODUCT COLLABS
Check out what krispy kreme are producing in clelebrationof barbie’s 65th anniversay!
Polly Pocket’s ’90s-era compact is Now life-sized!
HMD Barbie Phone-created in collaboration with human Mobile Devices
Local spotlight
Barbie wooden Role Play Product From RGS
monster high x wednesday collection
We have partnered with major hit TV series, Wednesday, to deliver a chillingly chic line of dolls, and an exclusive fashion pack featuring Dreadful Deets, Somber Style and Bootiful Bundle. Every detail of this collection emulates the goth-meets-glam style of Wednesday and colourful fashion sense of her werewolf roomie, Enid.
HOT WHEELS LET’S RACE SEASON 2 STREAMS 9 SEPTEMBER ON NETFLIX
Season 2 of the animated series Hot Wheels Let’s Race debuts Monday 9 September on Netflix. The first season spent four weeks in the Global Top 10 TV (English) and reached Top 10 TV in 69 countries.
MONSTER TRUCK VIDEO GAME TRAILER RELEASE
In collaboration with publisher GameMill Entertainment and developer 3D Clouds, we have previewed the upcoming licensed video game, Hot Wheels Monster Trucks: Stunt Mayhem. It will feature fan-favourite monster trucks as players can execute stunts in a series of vibrant arenas.
The collection of 1 jacket, 1 hoodie, 2 t-shirts, 1 pair of pants, 2 hats andis available online.
FISHER PRICE X JOHN LEGEND COLLAB
Joined by a shared belief in the power of music, we’re partnering with John Legend on his new children’s album.
