March 2024 Newsletter

Barbie and Hot Wheels are making waves! Check out all the latest news and updates from these world-renowned brands below.

HOT WHEELS: LET’S RACE NOW AVAILABLE ON NETFLIX

This action-packed comedy series follows the newest generation of Hot Wheels racers – Coop, Spark and Dash – as they take on high-speed adventures, extreme stunt contests and blood-pumping challenges.

MEET THE RACERS

Dash Wheeler is not only the first racing champion, but the Garage’s legendary founder, leading the intrepid racers in their adventure. Coop is a Hot Wheels City fanatic with a need for speed, who wants to prove his racing abilities to both his fellow racers and himself. Spark is the brains of the team, with a rational and analytical outlook on life. Mac is a highly-technical driver who leverages his expertise to modify his car and give his team a head start.

Along with fellow racers Brights, Axle and Sidecar, the trio embarks on an epic journey to hone their skills and race their way to the top.

THE LATEST STATS & PERFORMANCE

Hot Wheels: Let’s Race is doing super well, with the show’s debut episode attracting 7+ million views on the Netflix Jr YouTube channel.

#1
TOP KIDDIES
TV SHOW ON NETFLIX IN SA
TOP 10
TV SHOWS ON NETFLIX IN SA
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7+ MILLION VIEWS GLOBALLY

for the first episode posted on Netflix Jr YouTube channel

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126K VIEWS & COUNTING

or the Hot Wheels Music Trailer
featuring the theme song from Patrick Stump of Fall Out Boy

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HOT WHEELS:
LET'S RACE COLOURING PAGES

Included with the monthly Netflix Kids & Family Newsletter in Feb ’24

BARBIE & HMD TEAM UP TO CREATE THIS YEAR’S HOTTEST ACCESSORY: THE BARBIEFLIP PHONE

Are flip phones a thing of the past? Not anymore, says Barbie, HMD and millions of Gen Zs and millennials across the world.

In an age where smartphones have taken over, demanding more and more attention, there is a growing movement to unplug and reconnect with life – and ‘feature phones’ (phones that mimic the limited functionalities of phones of the past) are the perfect accessory to break the smartphone addiction.

Barbie is partnering with Human Mobile Devices (HMD), Europe’s largest and leading smartphone manufacturer, to develop a stunning flip phone featuring Barbie’s iconic style.
Designed to embody the vintage chic of the original girl empowerment brand, the Barbie flip phone will encourage people to focus on life, rather than their screens, with a dash of pink and – of course – some sparkles.

Expect to see the Barbie flip phone in the middle of 2024.