As a style icon since 1959, Barbie is still influencing fashion trends – and in 2022, a new trend is taking the world by storm: Barbiecore.

What is Barbiecore? In short, it’s pink – lots and lots of pink. Taking inspiration from the vibrant looks seen on Margot Robbie in fashion shoots for the upcoming Barbie movie, Barbiecore generally sees lots of similar bubblegum colours in over-the-top styles.

Seeing a resurgence on fashion show catwalks and celeb Instagram pages alike, this bright and outrageous fashion is here to stay.